Election Campaigns

Optimization and utilization of social media platforms, influencer led content, music anthems, across genres and regions, surveys, podcasts and meme marketing.

Campaigns for candidates (specified to their locale and constituencies)

Campaign for Parties (To ensure continuous promotions during election and post-election as well pre-election marketing strategies

Influencer Marketing for Political parties

Why influence matters in Indian politics

The Indian electorate is growing and the electorate of the world’s largest democracy is estimated to touch 900 million. Given the vastness of the country, reaching out to the voters can be a daunting task, both financially and geographically. Like how all good things come to an end, the yatras have been concluded but the message lives forever and this is where influencer marketing comes in.

From creating buzz about key political issues, events and candidates to disseminating information, influencers are being used to get the message across. This can be a game-changer, not only for parties but also for the public, as it can contribute to creating informed citizens and a vibrant democracy.

By tailoring the messaging and activities to each influencer’s specific genre and audience, we can effectively engage diverse groups of followers and spread the message in creative and engaging ways. In the present times of brutal attacks by political parties on each other with name-calling, below the belt attacks, fake narratives, the timelines of social media users are flooded with propaganda driven content which is of toxic levels. In such a tense environment, an actual campaign driven by electoral education content, positive message and social engagement by any political party shall have the effect of a cool breeze on people and shall certainly derive an impact.

Meme Marketing

Political parties can be seen as brands as political parties possess significance that aids voters in differentiating among the different political parties ‘offerings’. Like brands, political parties encompass equity or importance that branches from the associations voters and others grasp in relation to political parties. As political parties are brands in itself, how does one come to call these very effective branding techniques into question?

Music Across Genres and Regions

The Indian electorate is growing and the electorate of the world’s largest democracy is estimated to touch 900 million. Given the vastness of the country, reaching out to the voters can be a daunting task, both financially and geographically.

 From creating buzz about key political issues, events and candidates to disseminating information, influencers are being used to get the message across. This can be a game-changer, not only for parties but also for the public, as it can contribute to creating informed citizens and a vibrant democracy.

By tailoring the messaging and activities to each influencer’s specific genre and audience, we can effectively engage diverse groups of followers and spread the message in creative and engaging ways.

Podcast

Political podcast advertising is a rapidly growing industry that offers many benefits to podcasters and advertisers alike. Podcasters who work with political advertisers can tap into a large and passionate audience, while advertisers can reach potential voters directly through an intimate and personal medium.

To make the most of Political Podcast Advertising, we need to consider our audience and send the message that resonates with them. Also, the content shall be creative and candid– after all, people are more likely to remember something catchy and memorable.

Political podcast advertising is an effective way to reach voters and will only grow in popularity in the coming years. Political podcast advertising is a relatively new phenomenon. Though it’s still in its early stages, it has the potential to revolutionize the way elections are run. In short, political podcast advertising allows campaigns to target specific demographics with laser precision, making the days of expensive television ads and door-to-door campaigning a thing of the past. The type of advertising involves podcasts that discuss political issues. These podcasts produced by political parties or individuals share their opinions on political matters.

Tech

Global communication technology revolution is here. Technology is next big things in Indian and global elections. Reach out to us to discuss and explore the possibilities of associating.